Navigating Seasonal Trends: How Winter Impacts Car Financing

Navigating Seasonal Trends: How Winter Impacts Car Financing

February 21, 2024    Financing & Leasing

If you’ve been dreaming about buying a new car, you might picture yourself driving it off the lot and into the sunset on a warm summer evening.

While this might seem like the dream scenario, financing a vehicle in the dead of winter instead could have more advantages than you think. Your chances of securing a better deal during the colder months could be higher – read more to find out why.


When winter hits, many dealers are trying to reach their sales quotas before the end of the year. This means you could see special deals or heavily discounted sticker prices. Dealers are often ready to provide larger discounts and negotiate deals with potential buyers, so you can use this to your advantage and score a great price.


In short, dealers want to clear out their inventory to make room for new vehicle models. This means that financing in the winter could lead to better deals and lower rates on cars from previous years. Even if they aren’t trying to clear out older inventory, holiday and end-of-year sales are common in December and January across many dealerships.


When it’s cold outside and the busy holiday season has arrived, car shopping is often the last thing on people’s minds. This means less foot traffic within dealerships, making those colder months a great time to start looking for a car. Not only will you likely have more personalized help at the dealership, but as mentioned before, there may also be special incentives during those slower months to give you a better deal.


As you can see, winter is often a great time to get a good deal on a car – but it’s also not the only time to save some money! If you’re looking to buy a used car, spring or later could be an even better time of the year to snag a deal. This is because the winter sales we mentioned are sometimes specific to new cars only.

Also, dealers will usually start getting new vehicle models at the end of summer or beginning of fall. If you’re in the market for a used car, consider waiting until the newest models arrive. Once the newer models are on the market, you can likely negotiate a lower price on last year’s models.


At Birchwood Credit, you don’t need to wait for the right time of year because we always have the best deals! We cover all types of financial situations and specialize in helping people with less-than-perfect credit purchase their dream vehicle. We understand the challenges that come with making a big financial decision and are here to help you through the entire process.

We look at your entire financial situation, not just your credit score. Our in-house auto financing helps Manitobans get into reliable vehicles they love at fair rates.

Get in touch with us today to get the car-buying process started! It takes as little as three minutes to complete our online application form.

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